Our story

The story behind Icon.

(01) Philosophy

Icon Hair Salon Amsterdam is a modern salon offering high-quality hair and beauty services in a refined setting.

Located on Marathonweg — steps from Olympiaplein, well connected to Stadionweg, Beethovenstraat and Apollolaan, and within easy reach of Zuidas — our salon sits at the centre of one of Amsterdam's most dynamic and prosperous neighbourhoods.

At Icon Salon, each appointment is approached with care, precision and professionalism. Our experienced stylists combine international expertise with contemporary technique to deliver tailored results — from women's haircuts to blow-dry, styling and brow threading. Every visit is personalised to suit you.

We don't rush. We consult, we craft, and we finish with care. Coffee, tea and water are always on us. You'll leave feeling refreshed, confident and well looked after.

(02) Numbers

By the numbers.

4.9: Treatwell rating
459+: Verified reviews
7: Days a week
6: Senior stylists

(03) Why Icon

A quiet kind of luxury.

Four things we believe in — and that bring our clients back from Apollobuurt, Zuidas and Olympiaplein week after week.

Senior Stylists Only

Every chair is staffed by experienced cutters. No apprentices on your hair.

Bilingual by Default

Full consultations in English or Dutch — you're understood from the first hello.

Cut & Care Specialists

Precision cuts, polished blow-dries and restorative care treatments for every hair type.

Open 7 Days

Walk-ins welcome daily until 20:00. Easy parking on Marathonweg and Stadionweg.

(04) Our Specialists

Meet the Team.

Every great look starts with the right hands. Our team brings together years of expertise, passion for craft, and a personal touch that makes every visit feel like yours.

Zeina

Creative Director & Senior Stylist

🇸🇦 Arabic🇬🇧 English🇳🇱 Dutch (basic)

Zeina is the creative heartbeat of Icon. With a career built across Amsterdam's most respected salons, she has shaped the aesthetic vision of the brand from day one. Her approach is deeply personal — she listens, she crafts, and she transforms. Every client leaves not just with a new look, but with renewed confidence.

12+

Years of
experience

2000+

Clients
served

∞

Creative
vision

Specialises in

Wash & CutBlow Dry & StylingWash, Cut & Blow DryCare TreatmentBrow ThreadingHair Consultation

Book with Zeina →View profile →

Sergei

Senior Stylist

🇷🇺 Russian🇬🇧 English🇳🇱 Dutch

Sergei brings a quiet confidence and an artistic eye to everything he does. With a background rooted in European styling, he excels at precision cuts, effortless blow-dries and editorial styling that feels polished but never overdone. His calm, considered approach makes every client feel completely at ease.

Years of
experience

1200+

Clients
served

5★

Client
rating

Specialises in

Precision CutBlow Dry & StylingGHD StraighteningCurls & WavesDeep ConditioningBrow Threading

Book with Sergei →View profile →

Your chair awaits

Meet the team in person.

Book now →